Nissan-Big4 partnership

By: Peter Quilty, Photography by: Ellen Dewar


Nissan Australia and Big4 Holiday Parks team up in ‘holidays’ joint venture.

Nissan-Big4 partnership
Big4 Wye River Holiday Park is a popular tourist destination.

Nissan Australia has announced a multi-year partnership with BIG4 Holiday Parks.

The alliance will see BIG4 members receive exclusive offers from Nissan, which is celebrating its 50th anniversary, as well as special experiences across the company’s local portfolio of sporting partnerships.

"Nissan has a long and proud heritage in making vehicles for adventure," Richard Emery, managing director and CEO of Nissan Australia, said. "Our cars have been a fixture in family driveways for generations and to partner with BIG4 Holiday Parks and its passionate members is a great way to start this year’s Christmas holiday season. 

"BIG4 represents the best leisure parks in Australia and with 180 locations nationally its representation is similar to our own retail network in Australia."

Steven Wright, chief executive of BIG4 Holiday Parks, is equally enthusiastic about the partnership.

"The significant scale and value of the holiday park industry has been recognised by Nissan, and pleasingly, they have chosen to partner with BIG4 Holiday Parks as the industry leader," Wright said. "BIG4 Holiday Parks epitomises the great Australian drive holiday; our partnership with Nissan is an entirely natural fit for our members and network.

"We look forward to bringing the partnership to life to the mutual benefit of our members and helping accommodate great driving holidays in conjunction with Nissan."