New research highlights changing attitudes toward caravan industry
Research conducted by the Caravan Industry Association of Australia looks at the motivations and opinions of caravan owners regarding holidaying in Australia.
The research, conducted over four years, found 85 per cent of respondents’ opinion of the caravan industry has improved in recent times, with 32 per cent attributing their more positive opinion with "better products and facilities" in the marketplace.
"It is great to see that the industry has responded to the market – making improvements both to accommodation facilities, and the range of products available – and that the marketplace has noticed," said Stuart Lamont, CEO, Caravan Industry Association of Australia.
But products and services are not the biggest motivator for new caravanners and campers. For 47 per cent, "a desire to see more of Australia" was the biggest factor leading them to camping and caravanning. A further 19 per cent saw it as an opportunity for "a change in overall lifestyle".
"Caravanning and camping in Australia is a lifestyle, as well as a holiday," said Lamont.
"We are fortunate we live in a country with such vast and varying territories to explore, from rainforests to deserts – and there’s no better way to see it than by driving through.
"Caravanning and camping is a flexible, but also very affordable option for Australians, and we see that when we look into results about what factors affect where they choose to stay."
Value for money still rates highest for people deciding where to stay, with 65 per cent of respondents choosing it as a factor. However, good park atmosphere is a close second at 56 per cent, modern amenities comes in third at 52 per cent, and friendly management is fourth at 51 per cent.
"Again we’re seeing that while its accessibility (in terms of product and services range) and affordability are important factors, for most users, caravanning and camping is about connecting with a community. Staying in a caravan park is an opportunity to make new memories with new friends – all while experiencing some of the best Australia has to offer," said Lamont.